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Customer and Commercial – Market Insights Manager

March 16, 2023

Customer & Commercial, Shared Services provides services to Cathay Pacific Airways Limited and its subsidiaries (the ‘Company’), including but not limited to Cathay Pacific Catering Services (H.K.) Limited (‘CPCS’), Cathay Pacific Services Limited (‘CPSL’), Hong Kong Airport Services Limited (‘HAS’) and Vogue Laundry Service Limited (‘VLS’).


  • Gather, review and interpret data from a variety of applications

  • Directly engage with markets, customers and industry bodies to generate insights of value to the subsidiary commercial and other teams

  • Translate research findings into actionable reports while delivering research driven recommendations

  • Conduct competitive market intelligence analysis and research

  • Provide insights around new products and services across all four subsidiaries

  • Map out LCC needs in context of the third airport runway

  • Market segmentation by customer, product, service, and price to support investment prioritisation

  • Improve the effectiveness of subsidiaries’ sales effectiveness through segmentation and targeting, careful response measurement, calculation of return on marketing investment, and further refinement of segmentation and targeting based on outcomes

  • Provide marketing, and communications support

  • Perform any ad-hoc duties as assigned by the Management


  • Degree holder or above in business administration, marketing and sales or related disciplines

  • Minimum 8 years' relevant experience in market research and analytics, including at least 3 years at managerial level

  • Candidates with experience and network in aviation, cargo, ground handling, hotels, clubs, restaurants, catering and retail industry have a definite advantage

  • High level analytical skills required using Excel and data warehouse

  • Previous experience using research tools and techniques to gather, evaluate and report statistical information

  • Passion for innovation, and an ability to generate ideas, analyse, strategize and put them into action

  • An entrepreneurial spirit, curious nature and problem-solving skills; ability to collaborate with various stakeholders to work toward consensus

  • Ability to conceptualize and assist in the development of new products and services.

  • Able to work under tight timelines and pressure

  • Excellent command of written and spoken English and Cantonese. Mandarin would be an advantage

  • Proficiency in MS Word, Excel, PowerPoint and Chinese word processing

We offer a competitive remuneration package and full range of benefit. Interested parties please send your resume and with the application form attached via post, email to our General Manager People Subsidiaries.

Post: 11 Catering Road East, Hong Kong International Airport, Lantau, Hong Kong

Fax﹕(852) 2116 0523


Personal data collected will be treated in the strictest confidence and only be used for recruitment related purpose. Applicants who do not receive notification for interview within six weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

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