Customer and Commercial – Market Insights Manager
March 16, 2023
Customer & Commercial, Shared Services provides services to Cathay Pacific Airways Limited and its subsidiaries (the ‘Company’), including but not limited to Cathay Pacific Catering Services (H.K.) Limited (‘CPCS’), Cathay Pacific Services Limited (‘CPSL’), Hong Kong Airport Services Limited (‘HAS’) and Vogue Laundry Service Limited (‘VLS’).
Gather, review and interpret data from a variety of applications
Directly engage with markets, customers and industry bodies to generate insights of value to the subsidiary commercial and other teams
Translate research findings into actionable reports while delivering research driven recommendations
Conduct competitive market intelligence analysis and research
Provide insights around new products and services across all four subsidiaries
Map out LCC needs in context of the third airport runway
Market segmentation by customer, product, service, and price to support investment prioritisation
Improve the effectiveness of subsidiaries’ sales effectiveness through segmentation and targeting, careful response measurement, calculation of return on marketing investment, and further refinement of segmentation and targeting based on outcomes
Provide marketing, and communications support
Perform any ad-hoc duties as assigned by the Management
Degree holder or above in business administration, marketing and sales or related disciplines
Minimum 8 years' relevant experience in market research and analytics, including at least 3 years at managerial level
Candidates with experience and network in aviation, cargo, ground handling, hotels, clubs, restaurants, catering and retail industry have a definite advantage
High level analytical skills required using Excel and data warehouse
Previous experience using research tools and techniques to gather, evaluate and report statistical information
Passion for innovation, and an ability to generate ideas, analyse, strategize and put them into action
An entrepreneurial spirit, curious nature and problem-solving skills; ability to collaborate with various stakeholders to work toward consensus
Ability to conceptualize and assist in the development of new products and services.
Able to work under tight timelines and pressure
Excellent command of written and spoken English and Cantonese. Mandarin would be an advantage
Proficiency in MS Word, Excel, PowerPoint and Chinese word processing
We offer a competitive remuneration package and full range of benefit. Interested parties please send your resume and with the application form attached via post, email to our General Manager People Subsidiaries.
Post: 11 Catering Road East, Hong Kong International Airport, Lantau, Hong Kong
Fax﹕(852) 2116 0523
Personal data collected will be treated in the strictest confidence and only be used for recruitment related purpose. Applicants who do not receive notification for interview within six weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.